Where should primary visual merchandising be located?

• A. Back Wall
• B. Top of Display Case
• C. Seasonal Table or Occasions Table
• D. Checkout Counter

Answer: (C)

In visual merchandising, you want a focal display that catches customers’ attention, tells the current story, and guides them through the shop. The primary showcase should be the Seasonal Table or Occasions Table. This central, high-visibility spot is perfect for presenting seasonal flavors and gifting ideas in a cohesive, inviting arrangement with clear signage. It invites customers to pause, notice the featured items, and then naturally explore the rest of the cases and displays.

The back wall tends to be farther from the main traffic flow and can feel secondary, top-of-display-case has limited space and visibility, and the checkout counter concentrates on quick decisions and impulse buys rather than the main merchandising message.