How can you increase the average order value per guest?

• A. Increase discounts on all items
• B. Propose bundles, add-ons, and specialty flavors aligned with guest interests
• C. Remove menu items
• D. Limit options to core items

Answer: (B)

To raise the average order value per guest, offer options that feel like added value and match what guests already want. Bundles, add-ons, and specialty flavors aligned with guest interests do this effectively because they encourage customers to buy more items at once without feeling pushed into unnecessary choices. Bundles put several items together at a value price, making it natural for a guest to select more than a single cake. Add-ons give a small, appealing upgrade at checkout—things like premium packaging, personalized messages, or flavor upgrades—that increase the total without requiring a full new item. Specialty flavors, especially limited-time or seasonal options, create excitement and justify higher spend or multiple items because they feel exclusive and relevant to the moment.

As a contrast, broad discounting on everything tends to erode profitability and doesn’t drive meaningful increases in order size. Removing items or limiting options reduces opportunities for upselling, making it harder to reach a higher average ticket.